Strategic Content & Journalism Solutions
Dubbed "the Grand Storyteller," I work with you to reach your audience with engaging, data- and research-backed, informative strategic content that helps them answer their money questions.
My strategic content solutions, which target primarily finance readers, help you distinguish your brand from your competitors while building brand credibility with your readers from middle-class to mass affluent and emerging HNWI audiences.
I'm also a doctoral researcher pursuing a doctorate in education, and an award-winning journalist. So, all the content I provide is strategic with a brand voice and an educational focus and tells the stories you want conveyed.
An experienced journalist, I can provide exclusive B2B and B2C banking and finance articles to well-respected mainstream media outlets. I'm also a practiced strategic content communicator offering my solutions principally to mid-middle-market and large private sector financial institutions to help them achieve their strategic content vision.
My paramount focus is directly collaborating with digital content leaders in banking, financial institutions, or wealth management firms to offer my solutions But, I can offer finance-related strategic content to luxury hospitality, travel, home design, and residential real estate industry brands who target affluent audiences.
Established communications agencies and top editorial content marketing platforms that target the finance and lifestyle industries also benefit from my solutions. Finally, I also work with limited nonprofit organizations, including business-focused professional associations like those described in my case stories under Corporate Communications and Content Strategy Projects.
My Offerings
My clients receive strategic content communications, and thought leadership messaging for or about:
√ Wealth growth, management, protection, and enjoyment
√ Private banking and personal finance
√ Personal finance (targeting middle-class, mass affluent and HNW audiences)
√ Small business finance, development, and operations
√ Professional association thought leadership and member development
√ Sandwich generation issues (specifically elder care)
√ Luxury real estate (residential and small individual investor content)
√ Luxury business and personal travel and lifestyle experiences
As part of my strategic content communications solutions for your reputable mid-middle market or large corporate financial or wealth brand or recognized financial media outlet includes, I can offer:
√ Blog posts (reported, feature length)
√ Thought leadership content
√ News articles (shorts and features)
√ eBooks and position papers (a.k.a "white" papers)
√ CSR/ESG reports and annual report strategic content
√ Cornerstone content (data-driven, strategic storytelling)
√ Infographic concepts and text copy
√ Edited and repurposed website copy and strategic content
My comprehensive approach to content creation includes pitching, sourcing, interviewing, deeply researching, writing, and guiding the creative design of visual elements. I also enhance existing distribution plans or develop new strategies to ensure the content I craft for my clients reaches its intended audience effectively.
Collaborate with Me
I work best with highly respected brands like those identified here under "Stellar Media and Brand Experience."
While I work entirely remotely, I can work independently or collaborate with your team, integrating into it where needed, to offer my strategic content communications insights and related services.
Contact me for more details on how I can add value to your remote strategic content, or journalism team.