Blog - The Financial Communicator

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These blog posts, which go back to 2015, illustrate my "grand storytelling" capabilities and significant experience producing strategically written editorial content. They're well-researched posts that provide business operations insights to help company founders and small business owners exercise clarity in their approach financial, legal, ethical, and people management decisions. This thinking supports them in accelerating their business growth while avoiding hazards.

As my portfolio shows, I produce similar content for mid-middle-market, enterprise-level brands, and major media outlets targeting mass affluent or high-net-worth consumers and small business owners. How can I support your ambition to become an industry thought leader to your important target audiences? Contact me to discuss your goals.

Business Insights

I started my first viral content marketing campaign on AOL in 1998. It went global. Here's what I did.

It's 1998, and the internet is an emerging technology for most people. Many people still don't have computers at home or even personal email addresses, except at work or in school. But, using the understanding of what was then called "internet marketing" I gained in college by promoting events (and packing them out) starting in 1991, I created my first viral content marketing campaign shortly after starting my business. My content went global, launching my "internet marketing" career. Here's what I did.

How did content marketing evolve between 2015 and 2023?

I wrote most of the blog posts here about content marketing strategy in 2015 and 2016. But the content marketing landscape shifted significantly between 2015 and 2023. In this blog post, I show my understanding of the fundamental differences and my ability to apply up-to-date content marketing strategies in my work with your brand.

Here's What Happened When I Used a Chatbot to Write a Blog Post

Many brands believe they can save money replacing human writers with ChatGPT-driven AI writing platforms. So, I wanted to see what would happen if I tried writing a blog post with a chatbot. Are they right? Not based on the content I got.

9 Key Business Insurance Types That Protect Your Small Business

Putting the right coverage in place can save your business and protect personal financial health. Don't wait until disaster strikes. Consider these nine types and determine which you need.

3 Problems Strong Business Contracts Can Prevent

Stay generating revenue, not racking up legal bills and chasing invoice payments by incorporating the right elements into your commercial contact. Here are some keys to getting it right. Check with legal and financial advisors and your business partners before using these, though.

What is a strategic content writer and how do they benefit my content marketing team?

The best strategic content writers are true consultants and are in high demand. But, you want writers with all the skills identified in this blog post if to get well-performing content.

9 Keys to Business Publicity Success

If you want the right publicity for your enterprise, apply these key strategies. Pay particular attention to those that describe the right way to work with journalists.

Is hiring strategic content writers without a formal content marketing plan smart?

Exceptional brand content experiences require a plan.

Why Professional Journalists Make the Best Editorial Content Writers

You want practiced professional storytellers to write your reader-focused editorial content in your brand voice. Journalists do that best because they're practiced storytellers trusted by mainstream media to produce well-researched, objective, original stories.

Storytelling Content

Employers Without This Insurance Could Face a Legal Nightmare

No matter what size enterprise you run, if you have employees, you need more than general liability and worker's comp to prevent or defend legal issues.

How a Business Owners Policy Could Have Saved This Small Business

The price of running your business without this essential insurance is higher than its cost. Make sure you buy this insurance and include all the components you need.

Is driving in the gig economy without commercial auto insurance risky?

Delivery driving as a side hustle can be both lucrative and hazardous. Here's how one part-time delivery driver learned the answer to this insurance coverage question—the hard way.

A Lengthy CXO Interview Becomes a Position Paper

This project describes how a long interview on CXO outsourcing became a position paper.

Meet Jenna: Without This Insurance Coverage, Her Consulting Errors Were Costly

Don't be without insurance protection if you find yourself one of 36-53% of small business owners who get sued each year.